Dove’s Newly Upgraded Exclusive Formula and “Bio-Protein Care Technology"

Hair is made up of up to 95% protein, and when protein is lost, hair becomes dry, brittle, and prone to breakage. After more than 10 years of research, Dove has developed its “Bio-Protein Care Technology", inspired by the hair’s natural components. It helps repair and protect damaged hair, restoring healthy smoothness.

Dove Collagen Volume range with Micellar technology, giving hair a lightweight feel after washing while deeply cleansing the scalp and hair. Combined with collagen*, it helps restore hair elasticity and increases volume by up to 300%'.

'Compared with the oily, flat condition before use. When used together with Dove Collagen Volume Shampoo and Conditioner, hair strand volume becomes 3× greater (Unilever R&D, 2023).

*Refers to bio‑mimetic collagen SH‑POLYPEPTIDE‑121.