Dove’s Newly Upgraded Exclusive Formula and “Bio-Protein Care Technology"

Hair is made up of up to 95% protein, and when protein is lost, hair becomes dry, brittle, and prone to breakage. After more than 10 years of research, Dove has developed its “Bio-Protein Care Technology", inspired by the hair’s natural components. It helps repair and protect damaged hair, restoring healthy smoothness.

Dove 5-oil Serum Nourish range contain "five nourishing oils serum"

(Argan Oil, Marula Oil, Almond Oil, Evening Primrose Oil & Sunflower Seed Oil) that help moisturize hair and lock in hydration, deeply nourish the hair, leaving it 5× smoother' and free from frizz.

'Compared with shampoo without moisturizing ingredients. When used together with Dove 5-oil Serum Nourish Shampoo and Conditioner, hair strands become 5× smoother (Unilever R&D, 2024).