Dove’s Newly Upgraded Exclusive Formula and “Bio-Protein Care Technology"

Hair is made up of up to 95% protein, and when protein is lost, hair becomes dry, brittle, and prone to breakage. After more than 10 years of research, Dove has developed its “Bio-Protein Care Technology", inspired by the hair’s natural components. It helps repair and protect damaged hair, restoring healthy smoothness.

Dove Biotin Anti-Hair Fall range with Micellar technology, giving hair a lightweight feel after washing while deeply cleansing the scalp and hair. Combined with Vitamin B7, it helps reduce hair breakage by up to 25×'.

It deeply nourishes the hair from the roots*, making it stronger and less prone to breakage.

'Refers to breakage caused by combing. Compared with shampoo without moisturizing ingredients, when used together with Dove Biotin Anti-Hair Fall Shampoo and Conditioner, the number of broken hair strands is reduced by more than 25× (Unilever R&D, 2025).

*Refers to the area above the scalp.