Aug 2020, Wellcome announced to donate 100,000 7-11 meal vouchers to vulnerable groups,including underprivileged families, unemployed workers and the elderly,via Hong Kong Council of Social Services and Hands On Hong Kong.
April 2020, Wellcome and its specialty supermarkets offered 50% discount on selected products for medical workers exclusively to show our support in fighting the pandemic together.
March 2020, First in Hong Kong to launch priority shopping hours for the elderly, pregnant women and those with disabilities, in order to provide people most in need to do their shopping safely.
March 2020, Wellcome donated more that 10,000 Care Packs, including nutritious food, snacks and daily necessities, for distribution among vulnerable groups across 18 communities and with the assistance of over fifty charities.
In 2013, “Wellcome Delivers”, our online platform, was upgraded to provide greater convenience for online shoppers.
For three consecutive years, Wellcome won the "Sectoral Awards - Gold Award of the Wholesalers and Retailers" in the "Hong Kong Awards for Environmental Excellence "organized by the Environmental Protection Department and various organizations, the most prestigious "Green" recognition in town.
In 2012, Wellcome was the first supermarket to launch an interactive TV game -"Low Low Price Watcher".There were 100 winners for Wellcome vouchers every evening.
In 2009, Wellcome set up a Facebook page to engage customers through enhanced interactive communication online.
In 2005, Wellcome participated in the Octopus Reward Scheme. It is the First supermarket to join this programme, allowing customers to earn reward dollars regardless of payment means.
Wellcome launched its third corporate brand "Yu Pin King", offering premium Chinese food and ingredients to customers.
Wellcome was the first supermarket to appoint an official celebrity spokeperson to endorse the brand.
Wellcome unveiled its Stanley store in January 2003. It is the first supermarket located inside a 100-year-old historical building - the old Stanley Police Station.
Wellcome opened the first ultra-modern superstore at Tuen Mun Town Plaza. The Wellcome superstore introduced a new "one-stop" shopping service, embracing the concepts of both wet market and grocery shop under one roof.
Wellcome introduced the "Vote For Your Favourite Brand" campaign in 2000 and it has been a successful annual consumer event ever since.
Wellcome launched its first corporate brand "No Frills", offering customers over 300 products.
Wellcome was the first supermarket to employ Electronic Digital Internet (EDI) technology to improve the efficiency of operation.
Wellcome pioneered the 24-hour supermarket concept and set up its first 24-hour store in Great George Street, Causeway Bay on 23rd October 1998.
Wellcome established its second corporate brand, First Choice, with a product range of over 1,000 items, it is a well-known brand in Hong Kong.
A $400 million investment, "Wellcome Fresh Food Centre" was opened in 1998. Occupying an area of 161,000 sq. ft., it is the top, state-of-the-art fresh food-processing centre in Asia,ensuring quality, safe and efficient supply of fresh food.
Wellcome was the first supermarket to launch an e-Commerce site to provide customers with online shopping and delivery services.