At Wellcome, supporting our community has always been part of our mission. On 15 November 2021, we launched the Rice Donation Charity Programme to share love across Hong Kong and Macau, kicking things off with a HKD3 million donation to Foodlink. Through our actions, we hope to inspire others to join us in building a stronger, more caring community. Foodlink is a charitable organization that provides hot, delicious and nutritious meals to the elderly, the homeless and low-income families.
About the Rice Donation Charity Programme:
1. For every kilogram of any Yu Pin King rice sold, Wellcome will donate HKD0.5 to Foodlink.
2. The first day of every month is "Double Up Day", on which we will double our donations to HKD1 for each kilogram of Yu Ping King rice sold.
3. On important Chinese festivals, we will “Festive Feast Up” – not only will we double our donations to HKD1 per kilogram of Yu Pin King rice sold, but also match your purchases on select products from the Yu Pin King range, donating one for every one purchased by a customer.
As of January 2024, the programme has raised over HKD9 million and counting – the equivalent of over 28 million bowls of rice. We thank you all for your generous support, and hope you will help us keep turning donations into rice to feed those in need.
Rice Bank Donation number tracker (as of Jan 2024)