Since 2011, Wellcome has been supporting Heep Hong Society in helping children with developmental and learning difficulties to develop shopping and other daily living skills, while advocating mutual care between parents and children.
The "social adaptation programme" co-organised by Wellcome and Heep Hong Society comprises of classroom sessions and in-store field practices. Children from Heep Hong Society are given a chance to learn shopping skills, including how to push a trolley, choose products to purchase and pay at check-out. They will then put these skills into practice with their parents in "I Can Do It! Shopping Day" activities in Wellcome stores.
Wellcome has been supporting this programme for six consecutive years, amassing over 10,000 participating students and their parents in over 300 sessions. During the sessions, store staff and volunteers from the Wellcome Cares Team are engaged to assist the children along their shopping journey, bringing an exceptionally meaningful experience to their everyday work.