成就

Wellcome is committed to providing with a truly memorable shopping experience. Years of dedicated service have earned Wellcome frequent praises and awards; but more importantly, these awards will serve as a motivation for Wellcome to continue to improve and provide best service to customers.

2010

  • Take me Home - "The Best for Home Award 10-11"
     
  • Ming Pao & The Chinese University of Hong Kong
    - "Hong Kong Proud Brand Award - Judging Panel Award (Department Store, Supermarket and Convenience Store Category)"
     
  • Hong Kong Retail Management Association
    - "Champion of Junior Level - Supermarket Category" in "Service & Courtesy Award"
     
  • TVB Weekly - "TVB Weekly Outstanding Award 2010"
     
  • Hong Kong Tourism Board - accredited merchant under Quality Tourism Services (QTS) Scheme,
    member of Quality Tourism Services Association
     
  • China Enterprise Reputation & Credibility Association (Overseas) Ltd.
    - "Consumers' Most Favourable Hong Kong Brands 2010"
     
  • Jardine Matheson Group - "Marketing Excellence Award" in 2010 Pride in Performance (PIP) Award
     
  • Employees Retraining Board - "Employee Merit Award" in Manpower Development Award Scheme

2015

CSR:

  •  Bronze Award for Volunteer Service (Organization) – Organized by Social Welfare Department

Green Initiatives:

  • Gold Award (Shops and Retailers sector) - Hong Kong Awards for Environmental Excellence
    2015 - Organized by Environmental Campaign Committee, Environmental Protection Department
    and other organizations
  • Energy Saving Award of Excellence & Joint Energy Saving Award
    – CLP GREEN PLUS Recognition Award 2015 – Organized by CLP Power

Marketing:

  • TVB Most Popular TV Commercial - TVB Most Popular TV Commercial Awards 2015
  • Professional Selection Award - TVB Most Popular TV Commercial Awards 2015
  • Audience Choice Award - TVB Most Popular TV Commercial Awards 2015
  • Most Popular Female Talent in a TV Commercial - TVB Most Popular TV Commercial Awards 2015
  • The Best Endorser Ad - Metro Creative Awards 2015
  • Champion - Usage Award in Rewards -Octopus Partner Awards 2014
  • Octopus Usage Growth Award (Supermarket)- Octopus Partner Awards 2014
  • Rewards Members Sign-Up Award- Octopus Partner Awards 2014

Customer Service:

  • Service Category Leader (Supermarkets/Self-serviced Mega Stores Category) (Jul 2015 to Sep 2015)
    - HKRMA Mystery Shopper Program 2015
  • Service Retailer of the Year 2015 (Supermarkets/Self-serviced Mega Stores Category)
    - HKRMA Mystery Shopper Program 2015
  • Outstanding Performance Award (Supermarket/ Self-served Mega Stores Category)
    – HKRMA Service & Courtesy Award
  • Silver Award  - Earn & Learn Student Category Award -  HKRMA Service & Courtesy Award

2014

Wellcome was proud to receive 40 awards in areas of branding, CSR, green initiatives, marketing and customer service,
thereby achieving record-breaking results in 2014. Below are some of the awards:

Branding:

  • The Most-Liked Retail Brand by Hong Kong Consumers in Ming Pao Prestigious Corporate Brand Awards 2014

CSR:

  • Biggest Team in “Beat the Banana!” Charity Run  2014 - organized by World Cancer Research Fund

Green Initiatives:

  • CLP Power – 2014 CLP Power GREEN PLUS Recognition Award: Prestige Honor Award & Joint Energy Saving Award

Marketing:

Wellcome’s “Like Always” marketing campaign was recognized by the following 8 awards:

  • 2014 HKMA/TVB Awards for Marketing Excellence (Campaign Award) – Silver Award
  • 2014 HKMA/TVB Awards for Marketing Excellence – Citation for Outstanding TV Campaign
  • Marketing Magazine’s Marketing Excellence Awards – Excellence in Advertising : Gold Award
  • Marketing Magazine’s Marketing Excellence Awards – Excellence in TV Advertising : Gold Award
  • Kam Fan Awards 2014 (Merit) in TVC Film Single – Supermarket & Restaurants
  • Kam Fan Awards 2014 (Merit) in TVC Film Campaign
  • TVC Weekly Brand Awards Advertising Co Stars
  • Fashion & Beauty 2014 – “Most Liked TVC Characters among Office Ladies”


 A marketing professional from the Marketing Team was awarded:

  • 2014 HKMA/TVB Awards for Marketing Excellence (Individual Award)
    – Outstanding Marketing Professional Award

Customer Service:

  • 2013-2014 Mystery Shopper Service Association–Smiling Enterprise Award
  • Hong Kong Retail Management Association Service & Courtesy Award
    -Outstanding Performance Award (two individual awards)

Please click here for full list of awards.

2013

  • Environmental Campaign Committee, Environmental Protection Department & 9 other organizations
    – Gold Award in the Sectoral Awards (Wholesalers and Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)
     
  • Ming Pao & The Chinese University of Hong Kong
    –Consumers' Most Favourite Hong Kong Corporate Brand (Retail) in Ming Pao Prestigious Corporate Brand Awards 2013
     
  • The Hong Kong Council of Social Service Age
    - Bronze Award for “Wellcome Senior Citizen Day” in the Friendly City Appreciation Scheme
     
  • Environmental Protection Department, Environmental Campaign Committee & 9 other organizations
    – Gold Award in the Sectoral Awards (Wholesalers and Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)
     
  • CLP Power – 2013 CLP Power GREENPLUS Recognition Award Programme Category Gold Award & Joint Energy Saving Award
     
  • Hong Kong Management Association (HKMA) & TVB – Merit Award (Campaign Award),
    1 Distinguished Marketing Leadership Award (Individual Award) and
    3 Outstanding Marketing Professional Award (Individual Award) in HKMA/TVB Awards For Marketing Excellence 2013
     
  • Marketing Magazine – Gold Award for Excellence in Out-Of-Home Marketing (68th Time Tunnel),
    Silver Award for Excellence in Mobile Marketing (Low Low Price Watcher),Bronze Award for
    Excellence in Experiential Marketing (Low Low Price Watcher) & Bronze Award for Excellence in Sponsorship
    (“Beat the Banana! Charity Run) in Marketing Magazine’s Marketing Excellence Award 2013
     
  • Wisers – Innovation Award
     
  • Octopus Cards Limited – Octopus Premier Award , Octopus Usage Growth Award (Supermarket) &
    Champion in the Growth Award in Reward$ 

2012

  • Ipsos Marketing -“Hong Kong’s Most Liked Supermarket 2012”
     
  • TVB Weekly - “Outstanding Corporate Image Award 2012”

2011

  • Hong Kong Retail Management Association - “Individual Award Winner
    - Supervisory Level” and “Individual Award Winner - Junior Frontline Level” in the
    “2011 Hong Kong Retail Management Association Service & Courtesy Award”
     
  • HK4As - Silver Award in “2011 EFFIE Awards”
     
  • Ipsos Marketing -“Hong Kong’s Most Liked Supermarket 2011”
     
  • Environmental Campaign Committee, Environmental Protection Department & 9 other organizations
    - Gold Award in the Sectoral Awards (Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)

2010

  • Take me Home - "The Best for Home Award 10-11"
     
  • Ming Pao & The Chinese University of Hong Kong
    - "Hong Kong Proud Brand Award - Judging Panel Award (Department Store, Supermarket and Convenience Store Category)"
     
  • Hong Kong Retail Management Association
    - "Champion of Junior Level - Supermarket Category" in "Service & Courtesy Award"
     
  • TVB Weekly - "TVB Weekly Outstanding Award 2010"
     
  • Hong Kong Tourism Board - accredited merchant under Quality Tourism Services (QTS) Scheme,
    member of Quality Tourism Services Association
     
  • China Enterprise Reputation & Credibility Association (Overseas) Ltd.
    - "Consumers' Most Favourable Hong Kong Brands 2010"
     
  • Jardine Matheson Group - "Marketing Excellence Award" in 2010 Pride in Performance (PIP) Award
     
  • Employees Retraining Board - "Employee Merit Award" in Manpower Development Award Scheme

2009

  • Ming Pao & The Chinese University of Hong Kong - "Hong Kong Proud Brand Award-
    Judging Panel Award (Department Store, Supermarket and Convenience Store Category)"
     
  • Take me Home - "The Best for Home Award 10-11"
     
  • HKMA and TVB - "Certificant of Excellence" and "Citation for Outstanding TV Campaign" in
    HKMA/TVB Awards for Marketing Excellence 2009
     
  • TVB Weekly - "TVB Weekly Outstanding Award 2009"
     
  • HK4As - Grand Prize and Gold Prize in the "2009 EFFIE Awards"
     
  • Media Magazine - Silver Award of "the Most Effective Use of Advertising"
    in Asian Marketing Effectiveness awards (AME) 2009
     
  • Television Broadcasts Limited (TVB) - “The Most Creative Award” and
    “The Most Popular Female Leading Character Award” respectively,
    in the “TVB Most Popular TV Commercial Awards 2009"
     
  • Environmental Protection Department and various environmental authorities
    - "Sectoral Awards in the Hong Kong Awards for Environmental Excellence 2008 - Gold Award"
     
  • China Enterprise Reputation & Credibility Association (Overseas) Ltd
    - "The Most Favorable Enterprise with Good Credibility" and
    "PRC Consumers Most Favorable Hong Kong Brands"
     
  • Hong Kong Brand Development Council - "Hong Kong Premier Service Brand"
    in Hong Kong Top Service Brand Awards 2009

2008

  • Take me Home - "The Best for Home Award 08-09"
     
  • Ming Pao - "The Hong Kong Proud Brand Award"
     
  • China Times "Times Advertising Awards" - "Best TVC of the Show and "Gold in the Retail TVC Category"
     
  • HK4As "Kam Fan Awards" - a total of 16 awards
     
  • Hong Kong Brand Development Council "Hong Kong Top Service Brand Awards" - "Hong Kong Top Service Brand"
     
  • Reader's Digest "Trusted Brand" - Gold Award for "Supermarket Chain"
     
  • Prime Magazine and Business Environment Council "Prime Award for Eco-Business 2008"

2007

  • Next Magazine 18th annual "Top Service Award" First runner-up
    – "Supermarket/Convenience Store Category"
     
  • Next Magazine 18th annual "Top Service Award" First Runner-up
    – "The Best Staff Award"
     
  • Hong Kong Retail Management Association "Service and Courtesy Awards
    " Supervisory Level Champion - "Supermarket/Convenience Store Category"
     
  • "Asia Pacific PR Awards 2007" - "Award of Corporate Branding Campaign"