AXE is the no.1 Dishwashing Detergent brand in Hong Kong for 15 consecutive years*.

3.5X Degreasing Formula+ together with MEE Stain Tracing Technique to trace, decompose and emulsify stubborn grease and stains into nano molecules. Easy to rinse, no grease and stain residues. Makes cutlery sparkling clean.

Eliminate 99.9% of common household germs#.

Added skin protection & recovery factor

“Naturally derived Trehalose”, non-irritant to skin

.The biodegradable & phosphate free formula helps to sustain a greener Earth by reducing the harmfulness to marine environment when the detergent is drained along with the sewage after dishwashing.

A handy and clear round shaped bottle design is suitable for many young and small households. Equipped with a pump which enhances user-friendliness but is rare in super concentrated dishwashing detergent. Together with its simplicity design, the product is all-rounded.

2 different variants offered in this range: Yuzu & Lemon and Fragrance Free. The fresh scent would not retain on the cutlery after dishwashing.

*According to the NielsenIQ MarketTrack Service data, AXE ranked no.1 in sales value in the Dishwashing Detergent category for the 15-year period ending Apr 2022. (Copyright © 2022, NielsenIQ)

+3.5X Degreasing Formula+ together with MEE Stain Tracing Technique, the degreasing power equals to 3.5x of regular detergent

#Under such conditions demonstrated in the laboratory, 99.9% of common household germs including Staphylococcus Aureus, Escherichia Coli and Salmonella could be eliminated.

All above laboratory tests were done under specific laboratory conditions and are for reference only.