A home-grown household icon established for over 68 years

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Corporate Responsibility

A home-grown household icon established for over 68 years

Since 2011, Wellcome has been co-organizing a "social adaptation programme" with Heep hong Society. The programme comprises of classroom sessions and in-store field practices. Heep Hong children are given a chance to learn shopping skills in classrooms and then put these skills into practice with their parents in "I Can Do It! Shopping Day" activities in Wellcome stores. Wellcome has been supporting this programme for six consecutive years, amassing over 10,000 participating students and their parents in over 300 sessions. During the sessions, store staff and volunteers from the Wellcome Cares Team are engaged to assist the children along their shopping journey, bringing an exceptionally meaningful experience to their everyday work.