1940's-50's
- Wellcome was established in 1945 by Mr. Wu Chung-Wai, Mr. Lau Lim and Mr. Ko Yin-Yu.
- Wellcome established its first store on Ice House Street in Central. The shop specialised in imported products including wines, biscuits, canned food and beverages.
- Wellcome was the first supermarket to establish a Home Delivery Service division, and an average of 600 customers enjoyed this one-of-a-kind service through orders in person daily.
1960's-70's
- Wellcome became a member of The Dairy Farm International Group in 1964.
- Wellcome was the first to introduce a "self-service" retailing concept. Customers no longer require the assistance of service staff to get products; they can personally select products from the shelf.
- Wellcome was the first to offer pre-packaged rice products in 1973, offering consumers a convenient and hygienic choice to purchase rice.
1980's-90's
- Wellcome launched its first corporate brand "No Frills", offering customers over 300 products at the lowest prices as compared to other products in the same category.
- Wellcome was the first supermarket to employ Electronic Digital Internet (EDI) technology to improve the efficiency of operation.
- Wellcome pioneered the 24-hour supermarket concept and set up its first 24-hour store in Great George Street, Causeway Bay on 23rd October 1998.
- Wellcome established its second corporate brand, First Choice, with a product range of over 1,000 items. With prices at 20-30% less than competitive international brands, it is a well-known brand in Hong Kong.
- A $400 million investment, "Wellcome Fresh Food Centre" was opened in 1998. Occupying an area of 161,000 sq. ft., it is the top, state-of-the-art fresh food-processing centre in Asia, ensuring quality, safe and efficient supply of fresh food.
The New Millennium
- Wellcome introduced the "Vote For Your Favourite Brand" campaign in 2000 and it has been a successful annual consumer event ever since.
- Wellcome opened the first ultra-modern superstore at Tuen Mun Town Plaza. The Wellcome superstore introduced a new "one-stop" shopping service, embracing the concepts of both wet market and grocery shop under one roof.
- Wellcome announced its double refund offer with lowest price guarantee by doubling the difference back to customers.
- Wellcome unveiled its Stanley store in January 2003. It is the first supermarket located inside a 100-year-old historical building - the old Stanley Police Station.
