Wellcome organises various PR activities which strengthen ties with our customers.
Rooted in Hong Kong, Wellcome truly understands that Hong Kong people strive hard to make a better living for their families as they attach utmost importance to the family. This understanding inspired the latest “Wellcome Home” campaign, which emphasizes the importance of a “Home”, and encourages people to make time for their families, including home dining where people can share bits and pieces while enjoying delicious food, and express the love and care they have for each other. It is good for both the physical and emotional well-being.
Wellcome presents a series of celebratory offers, such as exclusive party food items, wines, express catering, enticing gift hampers, the most special Christmas items and more to help customers prepare for this festive season. With the opportunity to partake of delicacies from all over the world with family and friends in comfort and convenience, this Christmas will definitely be a most memorable one.
Wellcome has once again brought to wine lovers the world-renowned “Beaujolais Nouveau”. A free wine tasting was held for the Hong Kong public at the Wellcome store on Great George Street, Causeway Bay. French supermodel and foodie, Amanda S., shared with guests the wine’s special characteristics, as well as her own wine anecdotes.
Wellcome announced the results of its 11th annual ‘Favourite Brands’ Awards, recognizing the top supermarket brands that have won the hearts of the Hong Kong people. The management team were joined by longstanding business partners at its award presentation ceremony hosted by Wellcome to honour the award winners.
Wellcome is exclusively launching Asia’s first and only “Shrek & Other Friends from DreamWorks” plush toy collection starting from 9 July and available only to Hong Kong customers. The collection contains eight plush toys that adults and children will love. These adorable characters are free of charge with Wellcome’s latest redemption programme so customers can now enjoy shopping even more this summer with Shrek mania.
In collaboration with the Education Bureau, the four members of The Dairy Farm Group (Dairy Farm), 7-Eleven, IKEA, Mannings and Wellcome, launched the largest ever Little Green Ambassador Scheme. Open to the close to 440,000 kindergarten and primary school students in Hong Kong, the scheme, now in its third year, aims to inspire the younger generation to reflect on green living and learn how to put it in practice through a series of interactive life-wide learning activities. Representatives from Dairy Farm, Education Bureau and special guests Ms. Nancy Sit Ka Yin and The Pancakes were invited at the kick-off ceremony.
Wellcome launched a free redemption programme for knives under the Thomas Carbon Stainless Steel Knives Series so that customers can save more and get more. Xi Yan’s founder Jacky Yu and champion of “Beautiful Cooking” Kitty Yuen have been specially invited to be the first to try out the knives and share the uniqueness of the knives series as well as their personal tips on cooking and cutting. Jacky and Chef Wong, Master Chef of Xi Yan, showcased their cutting skills with the new knives series too.
To celebrate Wellcome’s 65the anniversary and live up the principle of “One Dollar Does Matter”, Wellcome launched a celebration campaign offering “$1 card” to customers to purchase different products at $1 and even redeem a Wellcome gift voucher. Grand lucky draw was also held as part of the celebration. Gaining overwhelming response in town, the lucky winner was rewarded a 10-tael gold shopping trolley valued at $120,000!
